Evaluation Q3: What have you learned from your audience feedback?

We used various different ,methods to obtain audience feedback on all three of our product, ranging from an anonymous survey on SurveyMonkey, to getting written feedback through the use of carefully tailored questions.

Our Target Audience

Our primary target audience is fans of pop and r&b music as this is the dominant genres in the song that we chose to do and also because a mainstream girl band stereotypically produce music of that genre.



Our secondary target audience are the younger generation, ages ranging from 16-25 as our band message would be more relatable to them and also the girls in the band are either 18/19 years of age which again makes it more relatable to young adults.



I'd say the appeal of our band is also skewed more towards females as we are a girlband representing friendship and female empowerment. Topics that may not appeal as much to the male audience.





Appealing to our audience

We used researchers Bulmer and Katz' theory that individuals may choose and use a text for the following reasons - this became known as 'uses and gratifications':

• Diversion - fun, entertainment, escape from everyday problems and routine

Stereotypically, music videos are said to engage the audience in a different way to traditional media platforms such as film and TV. They use elements like fast paced, discontinuous editing to hook the audience in and they have to be visually enticing for the audience to carry on watching it.

We included things like fast-paced, non liner editing styles, choreography, video effects and also the narrative to appeal to our audience and provide a short period of entertainment for them.

• Personal Relationships - using the media for emotional and other interaction (eg substituting music videos for reality) 

The interactive features on the website conforms to this idea of creating personal relationships through different texts.

Also in terms of substituting music videos for reality - our music video provides an insight into a group of really close knit friends who started off as best friends and ended up being signed a label and making music, their dreams are now reality. The audience can use as us examples to aspire to have a group of close friends and social interaction is the biggest thing that we can provide for them.

• Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts

Each girl in the band has a slightly different character trait that is specific and unique to them so the audience have four different opportunities to connect with whichever member of the band they have the most in common with.

• Surveillance - getting information from the texts

This is more prevalent in our website than the other two texts. The website provides audience with things like institutional information, upcoming events, tours, personalised information about the girls and also BTS images.

SurveyMonkey 

This is the anonymous survey that we set up on SurveyMonkey

What I learned from the SurveyMonkey survey:

• 82% of the responses received were from female audience members suggesting that they engaged with the video more

• 90% of the responses were able to identify the genre of the music video correctly showcasing that we successfully bought across the genre of the music using the video

• Popular criticism's about the video were:
  - 'the flashy effects were a bit too prolonged and ongoing which was quite garish to watch'
  - 'some of the editing was a bit too fast-paced which meant we couldn't actually register the action'

• Popular compliments about the video were:
  - 'the dance choreography was really well put together'
  - 'the band actually looked like a band and they all complimented each other'
  - 'the video was fun and exciting to watch - it had me gripped from the very beginning'

Overall, from the online survey, I feel like most of the people who watched the video, really liked it and they had a few pointers which would've made a huge difference if we had time to go back after hearing this feedback to change it in order to suit the needs of the audience better.

A common comment that we came across a lot, was the comment about there maybe being too many flashy effects and that maybe reduce the number of flashes just to make it a bit more easier on the eye.

Questionnaire:

As well as doing the online survey, we also interviewed a variety of people from different genders and ages with six questions:

a) What did you think of the music video overall? You're overall opinion on it would be..?

b) Can you suggest any improvements/anything that you didn't like about the video?

c) Can you guess the genre of the video?

d) What would you rate the music video overall out of 10?

e) What are your comments about the album digipak and the band website?

f) If you saw all three elements on completely separate occasions, would  you be able to identify that they are from the same marketing campaign?

Below are four different peoples answers to the questions above: